“I’m Sorry”: A comparative study of gender and individual differences in applying apology strategies in YouTube videos
Kristin Nguyen, Luxuan Huang, Vanessa Zhu, Andrea Mata, Shiyun Zhou In recent years apology videos have become a very popular tactic used by social media influencers in efforts to help restore their online image. This study will compare and contrast the apology strategies used in 3 male and 3 female YouTuber apology videos by investigating […]