gender differences

“I’m Sorry”: A comparative study of gender and individual differences in applying apology strategies in YouTube videos

Kristin Nguyen, Luxuan Huang, Vanessa Zhu, Andrea Mata, Shiyun Zhou In recent years apology videos have become a very popular tactic used by social media influencers in efforts to help restore their online image. This study will compare and contrast the apology strategies used in 3 male and 3 female YouTuber apology videos by investigating […]

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Heroines in K-Dramas are Now Changing: How and Why?

Dowon Yoon When we think of K-Dramas, we can easily think of the Cinderella story: a poor heroine meets an extremely rich hero and becomes a modern princess. A famous screenwriter named Eunsook Kim always fascinates numerous viewers by entertainingly telling this kind of story. When I looked into her most famous works, Lovers in

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Heroines in K-Dramas are Now Changing: How and Why? Read Post »

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