The TikTok Influencer Voice: Do Sociolinguistic Features Influence the Success of TikTok Videos?
Natalia Adomaitis, Lam Hoang, Maryam Shama, Sydney Trieu, Kristina Zhao TikTok is a growing social media platform that launched in 2016 and since has gained 1 billion monthly active users, 60% of which are a part of the Gen Z demographic. Many influencers have rapidly grown in popularity, leading to social changes due to trendsetting […]