Pauline Antonio-Nguyen, Elizabeth Gin, Anna James, Jennifer Padilla, Shanna Yu An internet phenomenon: the Alpha Male. These men view the world in black-and-white gender roles steeped in misogyny, where women are not their equal and are expected to be subservient to them. This study takes the philosophies behind existing research done on conversation patterns between […]
Alpha Males: Talk of the Trade Read Post »
Shogo Payne, Olivia Brown, Jade Reyes-Reid, Ricardo Muñoz, Priscella Yun Stereotypically, people consider TikTok influencers to be vapid and unimportant. However, through our research on the language of TikTok influencers, we have found that through particular lexical choices, influencers establish their niche within the beauty industry by appealing to the emotions of viewers, becoming vessels
Influencer Speech and Indexicality Read Post »
Natalia Adomaitis, Lam Hoang, Maryam Shama, Sydney Trieu, Kristina Zhao TikTok is a growing social media platform that launched in 2016 and since has gained 1 billion monthly active users, 60% of which are a part of the Gen Z demographic. Many influencers have rapidly grown in popularity, leading to social changes due to trendsetting