Influencer Speech and Indexicality
Shogo Payne, Olivia Brown, Jade Reyes-Reid, Ricardo Muñoz, Priscella Yun Stereotypically, people consider TikTok influencers to be vapid and unimportant. However, through our research on the language of TikTok influencers, we have found that through particular lexical choices, influencers establish their niche within the beauty industry by appealing to the emotions of viewers, becoming vessels […]
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