apology YouTube videos

I’m Sorry! – The Language Behind YouTube Apologies and Cancel Culture

Sociolinguistics

Jessica Chen, Jean Maynard, Naomi Muñoz, Daisy Terriquez “I’m sorry, I’m taking accountability” is a phrase that may sound familiar to those who frequent the internet. This is referencing the category of YouTube videos known as the “apology video,” where, as the name suggests, influencers post videos of themselves apologizing for actions that caused them […]

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Celebrities and Controversies: What Works and What Doesn’t in Apology Videos

Sociolinguistics

In today’s high society of “cancel culture,” apologizing has become a language that has diversified. This study dives deep into the world of online apologies, exploring how the majority of our influential figures today, celebrities, use language in public apology videos to mend what’s been broken and rebuild trust with their audience. The emotions, words,

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Celebrities and Controversies: What Works and What Doesn’t in Apology Videos Read Post »

“I’m Sorry”: A comparative study of gender and individual differences in applying apology strategies in YouTube videos

Sociolinguistics

Kristin Nguyen, Luxuan Huang, Vanessa Zhu, Andrea Mata, Shiyun Zhou In recent years apology videos have become a very popular tactic used by social media influencers in efforts to help restore their online image. This study will compare and contrast the apology strategies used in 3 male and 3 female YouTuber apology videos by investigating

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“I’m Sorry”: A comparative study of gender and individual differences in applying apology strategies in YouTube videos Read Post »

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