Pero Like… The Prevalence of Spanglish Use in Instagram Over the Course of a Six Year Time Span (from 2018 – 2024)

Alayla Navarro, Apoorva Gunti, Jester Mediano, Kaitlin Carlos, Steven Arias

Through social media, the exercise of language has never been more documented. Online communication in the Anthropocene is commonplace in many parts of the world, expanding the prevalence of language mixing, such as Spanglish. This can be brought on by different factors. Our research aims to track how over time, Spanglish became a relatively common way of speaking in social media apps like Instagram. We present data analyzing three different social media accounts on Instagram that employ the use of Spanglish vocabulary, exhibiting a positive correlation of Spanglish use over time. The analysis is done on the Instagram comments under posts targeting the Hispanic community. The comments were randomly chosen and manually examined, where we looked at whether the comment had Spanish/Spanglish and what the comments meant. The increase was documented over the time period of 2018-2024, where Instagram users utilized Spanglish the least in 2018 and the most in 2024. We also expand on this idea and analyze the prevalence of both Spanglish and the use of Spanish in an English-language dominated social media platform, such as Instagram, where the latter saw a larger increase over the time period we documented.

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