“Get Ready With Me: Blog Post Edition”: How Influencers Self-Brand on TikTok

Emerson Howard, Kaira Edwards, Kat Balchunas, Kylee Bourbon, Nicole Hernandez

“Ok storytime.” “Get ready with me to go to class.” “Doing my makeup for literally no reason.” We can’t get enough.

Why are “get ready with me” videos so captivating? Are the communicative methods used what contributes to flop or fame…. a like or dislike…a slay or a nay?

In recent years, a new wave of social media “influencing” has emerged. The phenomenon of self-branding, the continuous action of establishing an image or identity of oneself, is most relevant in such an industry. We sought to investigate how influencers’ slang and body language used in “Get Ready With Me (GRWM)” videos conveys or does not convey a sense of perceived authenticity from followers. Our study focuses on three popular lifestyle influencers and their GRWM videos on the platform TikTok. We sought to identify patterns of body language, speech, and audience perception within GRWM videos that allow our subjects to establish and maintain an authentic relationship with their audiences. We hypothesized the intimate and casual nature of GRWM videos allow creators to establish a more personal connection with their audience if accompanied by a positive tone of voice, use of inside slang, as well as high levels of engagement.

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